Make It Upbeat
The tone of your headlines can be positive, passive or negative. Passive can be best described as those that don't seem to promise anything. And they don't do a good job of getting the consumer's business.
Research tested positive and negative headlines for the same products and services. The results clearly show positive headlines create superior response.
Keeping your headlines friendly, upbeat and focused on something important to your customers guarantees you'll get their attention and a good shot at their business.
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